Ware Anthony Rust helps create fresh new look for charity
Added: (Tue Feb 12 2008)
Pressbox (Press Release) -
A charity which raises funds for vital research into major diseases has been given a facelift by marcomms agency Ware Anthony Rust.
The new look will help to raise the profile of Campod which works tirelessly to support medical research at the University of Cambridge into the causes and prevention of major diseases including breast cancer, MRSA and Bird-flu.
Created by Ware Anthony Rust, the new logo illustrates the charity’s continual growth with the light blue representing its clinical but caring side. The new logo will feature on all Campod business collateral including business cards, compliment slips and letter heads.
Since 1999 the charity has helped to fund nearly £400,000 of equipment to help back vital Blue Sky research. The extra money enables researchers in the department to use their time efficiently by maximising the use of new technologies.
Jane Rich, Campod’s fundraising co-ordinator, said: “We are extremely impressed with our new logo and we feel it really represents what we do in an effective way. Ware Anthony Rust took the time to really understand how we work, and really got under the skin of the trust, resulting in a great relationship which we hope to build on in the future.”
Alison Meadows, Managing Director of Ware Anthony Rust said: “We were really flattered when Campod approached us to design their new logo and it’s a real honour to be able to help such a worthy cause. Drawing on our previous experiences of working with charities allowed us to really understand how Campod function, and indeed how vital the work they do is.
“For us, the healthcare sector is a new and exciting one, and our experience here continues to grow at a rapid pace. We hope the logo is warmly accepted by Campod stakeholders, and that we’ll continue to work with Campod again in the near future.”
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