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Light Middle East 2018 gets underway in Dubai

Added: (Thu Jan 17 2019)

Pressbox (Press Release) - Dubai, UAE: The 13th edition of Light Middle East, the region’s premier exhibition, conference, and awards programme for lighting design and technology, opened in Dubai today (23 September 2018) featuring 333 exhibitors from 30 countries.

Running for three days and spanning some 13,430sqm of space at the Dubai International Convention and Exhibition Centre, the three-day event is nine percent larger than the previous edition.

With a packed value-added programme and the world’s leading lighting solutions providers on board, Light Middle East 2018 was flagged off by H.E. Saeed Mohammed Ahmed Al Tayer, Managing Director and CEO of Dubai Electricity and Water Authority (DEWA).

It arrives amid a resurgent regional construction sector along with substantial manufacturing and industrial investments, while demand for smart lighting and building automation technologies is also expected to grow by double digits in the coming years.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Light Middle East, said: “Large scale construction activity and considerable investment by regional governments into industrial and commercial infrastructure is expected to sustain long term demand for the latest in lighting technology and innovations.

“Research has shown that the region will continue to be a major growth market for LED and smart lighting systems in particular, due to the existence of increasingly environmentally-aware governments and local populations.
“Infrastructure developments coupled with comprehensive smart city initiatives are key indicators of the market potential, while the drop in LED costs and increased demand for energy efficient lighting have kept the market in a decidedly upbeat mood.

“Valued at US$4.4 billion in 2017, the Middle East lighting fixtures market is tipped to grow 10 per cent annually up to 2024, when revenues will top US$8.7 billion. Saudi Arabia currently holds the lion’s share of the regional market, with a 30 percent stake in 2017 (US$1.32 billion), while the UAE holds a 13 percent share (US$572 million),� Pauwels added.

All the popular show features return to Light Middle East in 2018, while Messe Frankfurt Middle East has also added a few special highlights, including a dedicated area shining the spotlight on Smart & Connected Lighting in response to fast rising digitisation of light trend.

Here, trade buyers and industry professionals will attend technical presentations, live demos and workshops from leading global players involved in IoT lighting and building automation technologies.

Light & Design is another new section focusing solely on decorative lighting products, while at the conclusion of the event’s second day on Monday, the Light Collective will present The Perfect Light, a thought-provoking documentary giving voice to over 20 leading lighting designers with the mission of exploring the development of light and evolution of LED (light Emitting Diode).

Meanwhile, on the show floor, more than 100 global manufacturers were launching new products in the Middle East market, including Italian manufacturer iGuzzini, which unveiled to the Middle East public for the very first time its Digital Light Experience.

Sergio Padula, Technical Director and Lighting Expert at iGuzzini Middle East, explained: “The Digital Light Experience is a virtual 3D experience revolutionising the way we interact with luminaires and lighting effects.

“Visitors to Light Middle East 2018 will witness the digital transformation at the centre of our world and enjoy a first-hand experience of iGuzzini’s light perfection. Our objective is deepen the knowledge and interact with the light in its most innovative and out of the box ways.�

UAE manufacturer Metrix also debuted a range of LED luminaires at Light Middle East 2018. Marketing Manager Zeinab Jaffarian hopes to gain a good response from then regional market: “We’re launching our LEDs in the UAE Market for first time and we hope to reach UAE, GCC, and worldwide customers at Light Middle East 2018.
“We’ve lined up a range of modern and classic LED downlights; LED converters; LED interior lights and build-in LED lights, which we hope will catch the attention of trade buyers, lighting designers, consultants, architects, engineers, construction companies, hospitality professionals and government officials from around the world.�

HEI Technology International from Austria, a pioneer in highly efficient solar lighting products, is also using Light Middle East 2018 to introduce its innovative solar-powered lighting solutions.

Dr. Dieter Hornbachner, Managing Director at HEI Technology, said: “We’re proud to say that we’re launching our latest innovative designs from our outdoor solar lighting family at Light Middle East 2018. Two of our latest additions in solar lighting portfolio which stand out are the HEI solar light column ‘Lukida� and a family of solar advertising products: ‘Solar advertising Stand� and ‘Solar advertising Antares.�

“Lukida stands out when design matters besides functionality,� added Dr. Dieter Hornbachner. “It’s a family of aesthetic solar light columns with integrated photovoltaics and luminaires for various applications in decorative, private, or public outdoor lighting such as gardens, public areas or parks, boulevards, and roads.

“Solar advertising Stand and Solar advertising Antares is simply ‘Sunlight for sale�. The product family provides solar powered, backlighted LED advertising boxes in combination with solar street lighting. Businesses can refinance the light poles by renting out the advertising space which is unique innovative design by its own,� Dr. Hornbachner said.

Light Middle East’s returning popular highlights in 2018 include THINKLIGHT � a three day conference focusing on the key areas of lighting, namely architecture, interior, and landscape design.

The Light Middle East Awards will again bring the curtains down on the annual showpiece event, where more than 700 industry professionals will celebrate outstanding regional and global lighting projects during a gala dinner ceremony at Dubai’s Habtoor Palace on 25th September.

Other returning features include Light.ication, the Middle East’s only competition nurturing the next generation of regional lighting designers, architects, and engineers; and Ready Steady Light Middle East, a live competition during the show where teams are given 90 minutes to design and install a lighting scheme with a range of provided equipment. More information is available at: www.lightme.net.

Prolight + Sound Middle East 2018

Manufacturers, industry experts, and key decision makers share the stage at region’s dedicated pro AV and entertainment trade event

Dubai, UAE: Key decision makers from the regional entertainment, event, media and creation industries are gathering in Dubai, as the Prolight + Sound Middle East 2018 trade fair opened today (23 September 2018) to wide fanfare.

The 3rd edition of the annual three-day event runs until 25th September 2018 at the Dubai International Convention and Exhibition Centre, with 42 exhibitors from 10 countries displaying 120-plus brands, representing a healthy 50 percent increase over the previous year.

A number of debut exhibitors and countries are participating at the dedicated showpiece event, underlying its growing global appeal in a Middle East and African professional Audio Visual (AV) solutions market that’s currently estimated to be worth more than US$5 billion.

Among the debut exhibiting countries this year are the USA (Gator Cases), Canada (Stageline) and the Netherlands (ADJ), while Clay Paky, a subsidiary of the German lighting manufacturer Osram, will also be present with its professional lighting systems for the entertainment sector.

They’re rubbing shoulders with many of the exhibition’s returning heavyweights, including Germany’s MONACOR INTERNATIONAL, Czech-headquartered Robe, and FBT Elettronica from Italy, as the spotlight shines of the latest technologies and developments in one of the world’s most exciting emerging market places.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Prolight + Sound Middle East, said: “The Middle East is a rising destination for the events and entertainment industry.
“With the region continuing to feature as an important stop on the annual calendar of leading international performers, demand for top of the rung professional audio and visual equipment will continue to rise.

“This is even more evident in the UAE, where the professional AV market is estimated to be worth US$707 million in 2018, while Saudi’s nascent entertainment sector will be another major drawcard, as the Kingdom earmarks US$64 billion to be injected into live events, theme parks, cinema, cultural attractions and tourism over the next decade.

“The momentum is building and will continue to expand in both the fixed spaces as well as further events and productions, and Prolight + Sound Middle East fills the essential need in the market that is reflective of the enormous developmental energy that is currently driving the regional sector,� Pauwels said.

A returning key focal point this year at Prolight + Sound Middle East is the 2nd Events Technology & Entertainment Development Forum, where 24 thought leaders are sharing their ideas on how the UAE and the wider region can continue its rise as a major destination for large scale entertainment, sporting, business and cultural events.

Among the highlights today was an Experience Session with La Perle by Dragone, Dubai’s only permanent theatre performance, along with key insights into the award-winning installation of a complete sound system in Abu Dhabi’s Sheikh Zayed Grand Mosque.

Elie Khairallah, Technical Director at Venuetech, oversaw the installation of the new complete sound system for Abu Dhabi’s Sheikh Zayed Grand Mosque. Khairallah said installing a state-of-the-art sound system customised for 24/7 continuous operability had some unique challenges.

“In such an iconic project like the Sheikh Zayed Grand Mosque, where the walls are in special marble covered in gold and precious materials, we had to take extra precautions to avoid any damage,� said Khairallah.

“The other challenge was working after 10pm since the Mosque remains operational during the day with visitors from all over the world. In the end though, our greatest satisfaction was in providing the highest performance and exceeding our expected simulation, and to handover the project within the timeline.�

Meanwhile on the exhibition floor, UAE manufacturer ATEÏS Middle East was another first-time Prolight + Sound Middle East 2018 exhibitor looking to make the most of its participation.

Managing Director Hussam Al Haddad said the show was the perfect fit for ATEÏS� pro audio products: “Audio is our main product and it’s in our company DNA,� said Al Haddad. “We’re innovators in this segment, whether it’s voice evacuation systems, PA (public address) systems, or professional audio systems. It’s our core business, and as Dubai is our home, Prolight + Sound Middle East is our show.

“Obviously, we’re presenting our brand ATEÏS, but we’re also exhibiting our other innovative brands such as the Terracom system, which is an IP-based PA system. For line arrays, we have the Messenger Pro, and we also have high end pro audio speakers from Sound Tube.

Al Haddad also highlighted another of its innovative brands, Boutique: “Boutique is our core focus at Prolight + Sound Middle East,� he added. It’s the first self-healing voice evacuation and PA system. This means it has a unique feature that allows it to heal itself from the network in case one of its components failed.�

Prolight + Sound Middle East is the region’s foremost trade fair dedicated to technologies and services for the entertainment, events, creation and media industries. It returns with its successful Dante training workshop by Audinate, where AV professionals can gather more in-depth knowledge about key design concepts and common technologies deployed in typical medium-sized Dante networks

Prolight + Sound Middle East is the fifth instalment of the international network of Prolight + Sound events worldwide, and is co-located with Light Middle East 2018, the region’s dedicated exhibition, conference, and awards for lighting design and technology. More information is available at: www.pls.ae.messefrankfurt.com.

Submitted by:Ajay Rajguru
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