Preference of Indian Parents on nutritious baby food and hormonal changes drives the India Baby Food
Added: (Fri Nov 10 2017)
Pressbox (Press Release) -
India should be a "breastfeeding country" however breastfeeding rates in the nation don't bolster this claim. Just around 44% of children – that is 12 million out of 26 million – start breastfeeding within one hour of their birth, as indicated by national data sources. In that case formula milk becomes necessary for the child survival. The larger parts are given formula milk, either powdered or liquid, or animal milk. Moreover, Indian working mothers, hormonal changes in their bodies which cannot provide enough milk to their babies pushes them to use commercial baby food.
Both mother and baby will have to learn to master the art of breast-feeding. This will take time and what works for one pair need not necessarily work for another pair. However, breastfeeding may also pose some problems for the mother. There are some common problems associated with breastfeeding that one out of every two mother faces. Some of breastfeeding problems are insufficient milk supply, bleeding/sore /cracked/nipples, flat nipples/lumpy, hard & full breasts, lumps in the breast, baby refuses to be fed from the breast, breast-feeding twins. Solutions for all the problems are formula milk, either powdered or liquid, or animal milk. All these lead to increase the market size of the baby food market India.
This is clearly explained in the research report, published by Bonafide Research in its report titled "India Baby Food market Outlook, 2021". According to its report India baby food market will grow at CAGR of 16.83% over next 4 years till 2021. There is combination of players i.e. international and Indian players. International players like Nestle, Abbott, and Danone compete with domestic players like Amul, Manna foods etc. In which Nestle (lactogen, nan, cerelac, nestum, nestogen, neslac) and Danone (Dexolac, Farex, Nusobee, Dumex,) have wide portfolio with different brand name. Moreover, increased disposable income, working mothers, busy life, myth about breastfeeding among modern mothers etc also have led this industry to treach this level. Earlier the baby food market was limited to basic baby milk and food products, which is now extracted to new flavours and variants along with convenient packaging. In whole baby food market three categories viz. infant milk formula, baby cereal, follow-up formula contribute nearly same percentage. South and North India are contributing for the highest demand for baby food products across the country, while Western India baby food market is developing.
These companies have given ease to mothers like anyone can feed her child whenever she is not around, all the nutrition needs are met, her infant feels less hungry, he/she gets needed vitamin D and freedom to eat what she likes. Formula milk, powdered or liquid, or animal milk have solved the problem of mothers who complain about the lack of breast milk development, not having enough breast milk for the baby, baby not sucking the milk properly especially need of working women who cannot feed her infant for a whole day.
The choice of whether one need to breast feed her child or offer formula milk is entirely individual. Both have the points of interest and hindrances and the mother and the father of the kid choose what is reasonable for their way of life and living conditions. There is additionally a point that not all moms can breastfeed. Some may begin with breastfeeding however think that it's hard to proceed with it and there can be many explanations for this. Lastly there is in no way like feeding your child no matter what decision you take.