3 Local SEO Tips that Give Results
Added: (Sat Mar 11 2017)
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Do you have a business that would benefit for local promotion? What you need to do is have your website optimized for local search traffic from Google and other search engines. It's one of the easiest ways to get customers knocking on your door and enhancing your business. This article concerns local SEO, and we'll talk more about how you can get started with it so you can drive more traffic from your local area.
The most important local SEO tip you will ever learn is to start thinking like your customer. If you want to understand how your customers search online you need to learn how they think. In other words, try to analyze what would your customer/searcher enter in the search box to find your site and buy your products? Let's assume that you are in the furniture business and you sell a wide range of furniture including tables, chairs, sofas, etc. However, will the searcher be able to find you if they enter "bed" into the search bar when you specialize in office furniture? Will the match your site and products? No, of course not. However, something like "office computer table" would make an ideal search. You need to avoid broad keywords as much as possible because they might be popular and bring in lots of visitors but they won't convert. You should, instead, opt for keywords that are not quite as popular but are more targeted and offer a greater chance of bringing in a customer.
If you want everyone on a local level to know about your site then you need to be open about asking for people to post reviews. If you shy from this one tactic, you'll lose many good opportunities. You will find that the majority of local sites have absolutely no problem with you requesting reviews and communicating with your customers. Why not use this strategy to its fullest potential?
It's simply an issue of taking enough time to ask your customers personally to provide a review for you. Of course, you don't have to go out and ask people one at a time. You can plaster around a simple message such as "It would be great if you can give our business a short review on Google/Yahoo local/Bing." This message could be put on your thank you page (after they contact you or sign up for your ezine), in your email signature and on your website. Your business will get more customers in time because these reviews, no matter whether they are great, horrid or ugly, will increase the credibility of your business.
Last but not the least; in order to rank in the search engines for a certain geographical location you should host your website on a server that's based over there. You will gain more SEO points because the search engines will relate the location of the server to your site. Since it can have a fair bit of impact, it is best to check the location of the server where you are considering hosting your site.
If you want to get high converting, localize traffic then local SEO is critical, which this article clearly shows. The biggest advantage local SEO has is that you won't have to deal with a lot of competition from sites on a global level, making ranking a lot easier.