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GLOBAL BRANDS FEAR ANTIBRAND

Diffusion claims global brand makers are losing the fight against their own successful brand making. Australia’s first ideas consultancy says that global brands are sewing the seeds of their own destruction and need to reinvent themselves. Principal’s Stephen Byrne and Renay Ringma, who only(Added: Mon May 13 2002)

Define or be defined: Pioneering ‘Stand Out’ technique transforms people into brands popular

Define or be defined: Pioneering ‘Stand Out’ technique transforms people into brands Employees and entrepreneurs will learn how to weather the economic storm and come out thriving by transforming themselves into brands in two one day workshops next month. The Stand Out workshops show(Added: Fri May 03 2002)

AHOY MATEYS, THERE BE PIRATES INVADING THE INTERNET popular

New Web-based fantasy/adventure game is coming soon--and seeks beta testers San Jose, CA -- For Immediate Release How many of you remember the classic 1980's game, Taipan? It developed an almost fanatic following, and is still much loved. Even after all this time, Taipan's influence can be f(Added: Tue Apr 30 2002)

A major new study on Saudi consumers

April 2002 PRESS RELEASE NFO launches quantitative follow-up to Arab As Consumer Dubai, United Arab Emirates -- NFO Middle East & Africa, the largest custom marketing research company in the Middle East and part of NFO WorldGroup has recently launched a large scale quantitative study in Saud(Added: Mon Apr 29 2002)

Reformed Characters popular

The team that did it for MTV, BBC, CNN, HSBC, Levi's, McCann-Erickson, Norwich Union, Pearson TV, Sainsbury's and Barclays (to name but a few) will emerge on May 1st 2002 as IDtv Media - delivering digital media design, marketing and creative services....beyond the next big thing! The team will c(Added: Mon Apr 29 2002)

CONTROVERCIAL NEW EBOOK TEACHES THE POWERS OF PERSUASION YOU NEED TO CONVINCE OTHERS WITHOUT RESISTA popular

Contact: Jian Wang Room 402, Gate 5, Building 4, Haihuali, Hexi District, Tianjin, 300202 P.R.China Phone: 0-086-222-827-5981 Email: calljian@263.net FOR IMMEDIATE RELEASE CONTROVERCIAL NEW EBOOK TEACHES THE POWERS OF PERSUASION YOU NEED TO CONVINCE OTHERS WITHOUT RESISTANCE Hypnot(Added: Sat Apr 27 2002)

Your USA Office! popular

"Your American office" New York. USA. Saelig Company Inc. of New York is offering free promotion of British products in exchange for exclusive representation from their New York offices. Established in 1988, Saelig Company specialises in promoting innovative electronics products from Europe in th(Added: Mon Apr 22 2002)

Mobile Database Marketing: OLD NEWS? popular

April 17, 2002 Mobile marketing has attracted attention from marketers around the globe for the past 5 years, and a number of pilot studies have shown that the success rate is far higher than conventional direct marketing, provided that the messages are customised and highly targeted. Response ra(Added: Wed Apr 17 2002)

New PR network will be largest technology specialist network in Europe popular

EUROCOM PR Network New PR network will be largest technology specialist network in Europe London 12 April 2002: It was announced today that a new Pan European Network of partner PR firms has been formed. This will enable tech companies to have consistent and scalable approach to marketing acro(Added: Sun Apr 14 2002)

Small businesses owners gain a competitive edge

A Windsor consultancy has launched a workshop programme to improve small business owners’ personal marketing skills so that they can take full advantage of every potential opportunity. "Marketing Visions" – an affordable programme of six monthly workshops hosted by PR and marketing partnership Za(Added: Thu Apr 11 2002)

Former Conway/Milliken Exec Jumps to SurveyWriter.com popular

Former Conway/Milliken Exec Jumps to SurveyWriter.com   Chicago, IL. -- 04/10/02 -  Joel Friedman, former partner at Communications Workshop and Vice President of Internet Services at Conway/Milliken is now the CEO at SurveyWriter.com, Inc. SurveyWriter is a Chicago-based application service prov(Added: Wed Apr 10 2002)

Scala Business Solutions Appoints Global Communication Manager

Scala identifies strong communication skills as key in supporting business growth 02 April 2002: Scala has created the position of Communication Manager specifically to ensure global and local public relations and communication goals are met. Tabita Seagrave has been appointed to build communica(Added: Tue Apr 02 2002)

NovaRising – A star is born popular

NovaRising – A star is born NovaRising the digital marketing agency launches 27 March 2002, London, UK ----BEGINS---- To celebrate their move into the heart of Covent Garden, and their continued success, NovaRising http://www.novarising.com hosted a most civilised party at Vinopolis on (Added: Wed Mar 27 2002)

SPONSORCLICK REVAMPS ITS FORECAST UP FOR GLOBAL SPONSORSHIP MARKET GROWTH: +12% IN 2002

(New York & London, 26 March 2002) - SponsorClick announced today that it increased the sponsorship 2002 growth forecast of its "Sponsorship 2002 - Market Study" published last December. It also confirmed the estimated 5% growth rate for 2001. Given the stronger than expected economic outlook dur(Added: Tue Mar 26 2002)

The Little Website That Could Changes Thousands of Lives popular

FOR IMMEDIATE RELEASE Lynne Schlumpf P.O. Box 612 Jenks, OK 74037 (918) 224-6480 NEW BOOK HELPS START-UPS STAY IN BUSINESS "The Little Website That Could" emerges as a necessary reference to prevent dot-coms from falling by the wayside. Tulsa, OK -- In these uncertain economic t(Added: Thu Mar 14 2002)

New website allows Northern Ireland businesses' to attract customers using online vouchers. popular

A new Northern Ireland website, www.Net-vouchers.co.uk, provides a unique service to Northern Ireland businesses' seeking to attract more customers. Businesses' wishing to advertise special offers and discounts to promote their business, can easily create and display a voucher in minutes at the Net-(Added: Sun Mar 03 2002)

The right direction .....DataDirection (The Sunday Tribune 24th Feb 2002)The right direction .....Da

The right direction .....DataDirection (The Sunday Tribune 24th Feb 2002) -------------------------------------------------------------------------------- DataDirection was launched in 2000 after identifying a gap to provide a leading edge solution for independent market research and data h(Added: Wed Feb 27 2002)

Reciprocal Marketing! announces new pay-per-performance reciprocal link service popular

LONDON / Tuesday 26 February 2002 - Reciprocal Marketing!, a leading provider of reciprocal marketing services, today announced the launch of a new pay-per-performance outsourcing service for Websites’ exploiting reciprocal linking strategies. Reciprocal linking has become a key strategy(Added: Tue Feb 26 2002)

Internet Business Group launches Affiliate Future

Internet Business Group Launches AffiliateFuture.co.uk UK’s first Affiliate Network aimed at Small businesses London, 21st February 2002 – Internet Business Group announces today the launch of AffiliateFuture.co.uk, a brand new affiliate network that will be primarily targeting UK based small(Added: Thu Feb 21 2002)

NEW MaRSC PRODUCT AUTOMATES SAMPLING PROCESS FOR RESEARCH AND MARKETING PROFESSIONALS INVOLVED IN IN

MaRSC provides key to unlocking customer data held in Customer Relationship Management systems 19th February 02 – Centurion Marketing Systems Limited today announced the availability of MaRSC, a Market Research Sample Control tool. MaRSC allows research and marketing professionals to extrac(Added: Wed Feb 20 2002)

37% of Marketers Prefer Custard popular

Contact: Dayna Slate, PR Manager, dayna_is@yahoo.com, 07736 272 119 FOR IMMEDIATE RELEASE '37% of Marketers Prefer Custard!' An ‘Opinionmeter’ survey at the Technology for Marketing Show in Wembley 12-13th February, showed that 37% of Marketers preferred custard. Trifle lag(Added: Wed Feb 13 2002)

NEW-MEDIA SALES TOOL PROMOTES BUSINESS

NEW-MEDIA SALES TOOL PROMOTES BUSINESS Sales Generator offers the latest sound and animation technology for marketing over the internet. Organisations can use the new audio-visual production service to promote their products and services from their web sites and by e-mail and PC presentation. E(Added: Fri Feb 08 2002)

Scala Appoints UK Marketing Manager to Support Global Strategy popular

6th February 2002 Scala Business Solutions announces the appointment of Gaynor Armit as Marketing Manager North Western Europe, covering the UK, Ireland and the Netherlands. Armit will be responsible for Scala’s marketing campaigns in support of the company’s global strategy. Armit (Added: Thu Feb 07 2002)

Sell-NET Solutions Ltd. launches e-SELL™ – Sales Process Automation software popular

Cirencester, Gloucestershire, United Kingdom February 4th 2001, Sell-NET Solutions Ltd. has launched the first release of its flagship product range – e-SELL™ ,a suite of Sales Process Automation tools designed specifically to help sales professionals who operate in complex selling envir(Added: Mon Feb 04 2002)

Quova and Jupiter Media Metrix Improve Web site Measurement popular

QUOVA AND JUPITER MEDIA METRIX IMPROVE WEB SITE MEASUREMENT Quova’s GeoPoint Service Brings Geography to Web Traffic Analysis REDWOOD CITY, CA (January 22, 2002) – Quova(sm), a leading provider of Internet intelligence services to online businesses, today announced a partnership with Jupiter(Added: Tue Jan 22 2002)

UKServe.net champions cause for individuals and small businesses popular

FOR IMMEDIATE RELEASE 18th January 2002 UNIQUE FREE DOMAIN NAME SERVICE LAUNCHES UKServe.net champions the cause of both individuals and small businesses with the introduction of a new free product named CO2. Designed as an upgrade to traditional free ISP services, CO2 provides an extensi(Added: Fri Jan 18 2002)

TPG launches new selling model of Grendel Ad Server popular

The Polished Group (TPG) has launched a new selling model of its flagship product Grendel Ad Server by making the Lite version of the product available for download from the http://grendel.tpg.pl web site. The interested users can download there a free trial version of the ad server as well as licen(Added: Wed Jan 09 2002)

Use search engines to make more money. popular

Learn how properly positioning your web site on major search engines will increase your company’s sales in only 3 months. Search engine optimization has become one of the most talked about developments in online marketing, because it really works and costs a fraction of other online marketi(Added: Tue Jan 08 2002)

What's the Difference Between an "Ebook" and a Digitally Delivered "Special Report"? Hefty Profits, popular

Boston, MA, January 3, 2002 - With more and more packets of text being purchased in PDF format, publishers haven't always caught on to a quirk of terminology that has a huge impact on profitability. Calling an original work delivered in digital form an "ebook" greatly limits the price that can be c(Added: Thu Jan 03 2002)

WANTED: Authors, Speakers, and Experts! popular

Phoenix—If you can't afford your own publicity agent, a Phoenix, Arizona firm has an effective alternative for you. A new website—www.AuthorsandExperts.com—has recently been launched by Five Star Publications, Inc. "Talk show hosts are always looking for exciting guests, organizations need top-(Added: Wed Jan 02 2002)
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