Learn to Bring Targeted Visitors to Your Websites With Offline Marketing Tactics
Added: (Mon Mar 06 2017)
Pressbox (Press Release) -
Many internet marketers are so focused on their online marketing campaigns that they forget that there are still many people who seldom, if ever, go online at all. As an internet marketer you probably spend most of your marketing budget on online marketing methods: PPC, blog advertising, article marketing, etc. Have you ever considered using some of that money in a different way, such as on traditional marketing methods that do not involve the internet? This requires a different mindset, but it could be quite profitable! Marketing offline is really fairly simple; these tips will help you get started.
Your local newspaper (and just about all newspapers), has a section for classified advertisements. You've probably already tried to advertise online at sites like Craigslist. What about trying an a classified ad with a print publication? Some marketing experts claim that a good offline ad can get more than ten times as much attention as one placed on an online site. The classified ad in your newspaper might cost you some money, but when you think of all of the sales you are creating, isn't the cost worth it? A classified ad will enable people who don't have computers to see your ad, while they can later log on to the internet in a public place if they decide they want to order something from your site!
Regular newspaper advertising is a fantastic marketing option. Consider placing a small advertisement in the section of your newspaper most suitable for your offer. Display ads of a few inches or so are usually quite reasonable, depending on the circulation of your paper. If you advertise in the best section for your business, you can be found by many people who seldom surf the web. You can also create a discount coupon code for anyone who sees your ad in the newspaper; this will help you track how well the ad is performing. If an ad does well, you can place it regularly; remember to include graphics in your offline ads!
Don't forget to get some attractive business cards made and always have some on you. You never know when the person standing behind you in line at the grocery store could become a potential client! Converse with the people around you as much as possible; this is one of the first rules of being successful in any business. Many business deals started out as casual conversations about sports or the news! Business cards are also easy to leave in a variety of places; some businesses, such as restaurants, even have special boards or tables where you are encouraged to leave one.
When you think about it, the offline world has many places where you can advertise! You can still market online, but you should not neglect offline marketing. Remember, the offline world is bigger than you think; by only marketing online, you are leaving dollars on the table! Why not reach out to as many people as possible? The best marketers are those that focus their efforts both online and offline.