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Win tickets to IIC Champions Trophy Cricket ODI with Goa Beer

Added: (Fri Mar 03 2017)

Pressbox (Press Release) - Win tickets to IIC Champions Trophy Cricket ODI
Goa Beer trade incentive
India Pakistan London Fashion Show 2017 sponsorship
Goa Premium Craft Beer importer Viiking Ventures UK, has announced an incentive for restaurant waiters to win one of 50 of pairs of tickets to this year’s IIC Champions Trophy cricket matches.
The eight-nation one-day international tournament will be contested by England, Bangladesh, India, Pakistan, Sri Lanka, Australia, New Zealand and South Africa, running from 1st to 18th June 2017. Matches will be played at Edgbaston in Birmingham, the Wales Cardiff Stadium and The Oval in London.
Staff at bars and restaurants selling Goa Premium Craft Beer need to collect 180 bottle caps – the equivalent of 2 a day – from 1st March until 31st May. One pair of tickets will be won by the top seller, with remain qualifying waiters being entered into a draw.
“This competition brings together the culturally diverse society of the UK with their shared passion for cricket,” said Viiking Ventures MD Ben Parmar, “This promotion is designed to reward our brand ambassadors, the hard-working front of house staff, who are educating the public about the pleasures of drinking our authentic Indian craft beer.”
The incentive is just one element of Viiking’s sales strategy of supporting on and off-trade vendors. The company has also ear-marked promotional funds to support restaurants’ online marketing, charity nights, authentic gourmet dining events and the development of gluten-free menus.
The move comes within days of national press reports predicting the closure of half the nation’s curry houses inside 10 years, because of restaurants’ failure to engage in electronic marketing and develop healthier, authentic menus – according to Asian Catering Federation chairman Yawar Khan.
Goa Premium Beer with a 4.8% ABV gluten-free beer, sells on trade for between £4.50 - £4.95 in bottles and off-trade at c£1.40 in 500ml cans.
To register for the competition email info@viikinghventures.co.uk
IPL
Goa Premium Craft Beer is also sponsoring this year’s India Pakistan London Fashion Show 2017 (ILP) in conjuntion with MTV. IPL showcases best in South East Asian luxury fashion brands, with hand-picked bespoke designers to an elite audience. The boutique event takes place at Gibson Hall, London EC2 on Saturday, 4th March 2017.
More details at www.icc-cricket.com and www.ipl-show.com
Editors’ Notes:
Goa Premium Craft Beer is brewed in Goa by the family-run boutique Impala Distillery & Brewery, which was acquired in 2015 by Bollywood actor and film producer Sachiin Joshi.
Media Contact: For samples and competition prizes contact George Shaw at Avocado Media T: 01892 750851 M : 07860 695555 E: geo@avocadomedia.co.uk

Photos available.

Viiking Ventures UK Ltd, Basepoint Business Centre, 272 Field End Road
Eastcote, Middlesex HA4 9NA
T: 0203 752 6737 Tw @GoaBeerUK E: info@viikinghventures.co.uk
W: www.viikingventures.com www.goabeer.com

Submitted by:George Shaw
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