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The Fame Game

Added: (Thu Oct 02 2008)

Mark Borkowski, publicist and author of the Fame Formula, described as "the Obi-Wan Kenobi of PR" in conversation with Peter Dunne, former Head of International Publicity at DreamWorks together provide a unique insight into the global publicity tactics of the film industry.

Are the new digital social networking tools so far removed from the guerrilla tactics of the old Hollywood stuntsters? From viral stunts to word of mouth via the devices of the suppress agents, a fun hour for all interested in the underbelly of film hype.

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