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CSR Case Studies from the CBI and Article 13, the corporate responsibility experts.

Added: (Thu Oct 09 2003)

Pressbox (Press Release) - Interested in Corporate Social Responsibility (CSR) but not sure what to do and where to start? Want some information to present to the board? Need practical examples of how other companies are using CSR to achieve sustainable business success?

In a new initiative to help British businesses better understand corporate social responsibility, one of the leading experts in the field is partnering with the country's leading business institution.

New Section on Leading Website
The CBI (Confederation of British Industry) and Article 13 have teamed up to profile companies who are doing innovative work in CSR, companies from whom CBI members can learn. Updated quarterly, each profile examines why the company is implementing CSR initiatives, the successes and failures, and how the programmes are delivering to the company's business objectives.

Four Case Studies have been published for the launch, and include insights into:
Anglo American plc
BT Group PLC
H Marcel Guest
Intercontinental Hotel Group PLC

The Case Studies can be read in full at http://www.article13.com/static/A13_rp_CBIStudyPage.asp

Who are we?
Article 13 work in the area of corporate responsibility and corporate governance for global businesses right across industry, UK and EU Government and the voluntary sector to deliver a new way of doing business. Areas of expertise include scenarios, business planning, supply chain management, culture change, performance measurement and management, web consultancy services, dialogue and communication. Article 13 approaches business responsibility from the mainstream business angle and works through dialogue to unlock the opportunities of business responsibility to deliver innovation and competitive edge. Further information can be found at the company's website, www.article13.com

The Confederation of British Industry is one of the UK's leading independent employers' organisation.The CBI's objective is to help create and sustain the conditions in which business in the UK can compete and prosper.

The CBI is the UK's premier independent business organisation. It exists to ensure that the government of the day, the European Commission and the wider community understand both the needs of British business and the contribution it makes to the well being of UK society. Further information can be found at www.cbii.org.uk


Article 13 unlocks the innovation opportunities of corporate social responsibility to deliver competitive edge and a “new way of doing business”. We implement these opportunities in business and government, both within the UK and internationally.

We are innovators – identifying the key issues and emerging trends for CSR through our work, through our original research and through our strong networks. www.article13.com distils the best of the information for you in our opinion forming articles, briefing papers and best practice case studies. Be sure to visit the site regularly as we analyse a new trend and topic area every 6 weeks.

Article 13's co-directors, Neela Bettridge, Jane Fiona Cumming and Dr Paul Toyne, have extensive experience in a number of critical fields: business strategy, participative planning and processes, the social and environmental arenas and communications. Article 13 also draws on the wisdom of distinguished advisors: Professor Dave Owen, Chris Hoare, Professor Colin Gilligan and Professor Mike Jones. This panel, in turn, is complemented by a network of specialists drawn from the social, environmental, economic, ethical and business worlds.

For further information please contact Rupali Patni
Article 13, Bradley House, 26 St Albans Lane, London, NW11 7QE
Tel: 0208 731 7700
Fax: 020 8731 8800

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