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Jo Malone launches Sweet Lime & Cedar Cologne.
Added: (Wed Oct 01 2008)
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Jo Malone, launches Sweet Lime & Cedar, an exotic scent inspired by the diverse flavours of Thai cuisine. The cologne is available in a handbag size 30ml and 100ml.
The World of Jo Malone™ has announced the launch of Sweet Lime & cedar, a captivating and sensual cologne, inspired by the diverse scents of Thailand. This exotic scent appeals to both men and women and perfectly balances zesty citrus fruits with fragrant, aromatic leaves, delicate flowers, spices and nutty woods.
Sweet Lime & Cedar (http://www.jomalone.co.uk/site.nsf/shop/ProductsPage?readform&subcat=CAT0028&cat=frag&product=PROD0439) combines sweet lime with delicate hints of jasmine and ylang ylang, coconut, and the vanilla-like tonka bean. The nutty scent of pandanus, leaf, sweet yet sour character of tamarind and the aromatic warmth of cardamom, complete this unexpected, graceful harmony and make the perfect fragrance (http://www.jomalone.co.uk/site.nsf/shop/Level2?readform&cat=frag) for both day and night.
The story of Sweet Lime & Cedar begins in Siam, a land with a rich culinary heritage where the creative arts from cooking and flower arranging to the blending of perfumes, were proudly passed from generation to generation. Perfection was important, everyday ingredients that were in fresh abundance such as flowers, leaves, herbs and fruit would be carefully turned into estimably beautiful creations. The art of perfume was integral to this culture; essential oils blended from the natural produce were made into colognes and used to scent clothes. Gradually, these sublime blends were also used to fragrance food with extensive, exotic menus meticulously designed to surprise and enchant.
These artisanal teachings form the basis of Thai cooking today and are the key influence in Sweet Lime & Cedar. The Thai-inspired ingredients appear diverse at first, but once blended, form a balanced and harmonious fragrance. The new fragrance from the World of Jo Malone™ offers a taste of Thailand through a fragrance journey that’s as vivid and balanced as the flavours of Thailand itself.
Sweet Lime & Cedar can also be combined with other fragrances from the Jo Malone collection, using the philosophy of Fragrance Combining™ (http://www.jomalone.co.uk/site.nsf/discover?OpenForm) to form a unique and bespoke scent. Fragrance is similar to the little black dress or the classic suit, it is adaptable, versatile and can be worn at any time, for any occasion. It is the perfect accessory and defines the difference between casual daywear and evening chic. Create evening drama by dressing up the enticing character of Sweet Lime & Cedar with Pomegranate Noir. Alternatively, wear Sweet Lime & cedar with the uplifting scent of Grapefruit to add lively notes of tangerine, pimento, vetiver and grapefruit. This aromatic blend creates a scent that’s both refreshing and sensual, just perfect for casual day-wear.
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About Jo Malone (www.jomalone.co.uk)
In 1994 Jo Malone opened her first store at 154 Walton Street London, selling a collection of personal fragrances, skin care and a selection of delicious scented candles and bath & body (http://www.jomalone.co.uk/site.nsf/shop/Level2?readform&cat=bath) products. The World of Jo Malone continues to strive to both constantly challenge convention and educate on the way that fragrance can enhance everyday lives.
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Christina Pearce
christinap@jomalone.co.uk
Jo Malone Ltd
The Old Imperial Laundry
71 Warriner Gardens
London SW11 4XW