Previous
'First Time Nerves' campaign launched by Skipton
Added: (Fri Apr 25 2003)
Skipton Building Society Launches Its ‘First Time Nerves’ Campaign
www.firsttimenerves.co.uk
According to recent research from Skipton Building Society, a quarter of first time buyers have been considering purchasing a property for over a year, with one in ten contemplating their decision for more than two years*.
One in five potential first timers admit to delaying their step onto the property ladder because they are confused by the contradictory advice available to them. To help address the uncertainty and nervousness facing these virgin buyers, Skipton has launched its First Time Nerves campaign.
The campaign site - www.firsttimenerves.co.uk - aims to communicate useful information to make the first step onto the property ladder stress free, with tips and advice for viewing a property, and links for finding essential local and financial services.
Jennifer Holloway, head of corporate communications at the Skipton said: “It’s easy for first time buyers to be caught up in the housing market frenzy and feel they should buy the first house they see, before prices rise any more. But, buying a property is a big commitment for anyone. Our advice would be to find out as much as you can about the area where you want to buy, as the housing market is very different depending on where you are in the country. Above all, don’t be rushed, you’re buying a home as well as an investment.”
The site was designed and built by Skipton’s in-house e-Commerce team with consultancy from London-based, online PR and marketing company iJack Communications.
ENDS.
Notes to Editors:
*Methodology
The research was carried out by PCP limited between March – April 2003 and is based on interviews with a sample of 402 first time buyers.