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Social Media is key this International Women's Day

Added: (Mon Mar 05 2012)

Pressbox (Press Release) - Enquiries: Lydia Frempong at Butterfly PR
Phone: +44 (0) 7429 273 158
Email: lydia@butterfly-pr.co.uk
Resources: www.internationalwomensday.com/resources.asp
Twitter: www.twitter.com/womensday

Available for immediate release

Social media is key this International Women's Day

LONDON, UK – From Afghanistan to Zimbabwe women are heavily using Twitter, Facebook, YouTube and LinkedIn to focus global attention on areas where inequalities prevail.

8 March marks the 101st International Women's Day with thousands of events occurring worldwide that celebrate women’s progress or rally against inequality.

World dignitaries including the President of the United States of America Barack Obama and UN Secretary-General, Ban Ki-moon proclaim official statements supporting International Women’s Day and its focus. Celebrity supporters for the day include singer-songwriter and We are Equals activist Annie Lennox, Avon Foundation advocate Reese Witherspoon and OXFAM supporter Kristin Davis.

For decades women have banded together to challenge injustices, overcome barriers and pursue equality. International Women's Day provides an opportunity to commemorate these efforts, celebrate progress and call for commitment to women’s rights, peace and equality. Social media and #womensday tweets provide a whole new way to interact, clearly a contrast to the days of pioneering suffragettes.

Glenda Stone, founder of the internationalwomensday.com website that has served as a global hub for International Women’s Day events, resources and news for over a decade says:

“Activity on International Women’s Day has skyrocketed over the last five years. This is due to the rise of social media, celebrity involvement, and corporations taking on the day sponsoring and running big events. Our twitter.com/womensday community with around 10,000 followers is phenomenal for sharing videos, information and news as it happens. Offline large scale women’s rallies have become even larger through the use of social media. It would be hard to find any country that did not celebrate the day in some way.”

International Women’s Day, which saw its first event run in 1911, continues to provide a powerful opportunity to unite, network and mobilise worldwide for meaningful change. It provides an opportunity to make a stand against inequality, discrimination and marginalisation that only serves to weaken all of our societies.

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About International Women’s Day

International Women's Day (IWD) is a global day celebrating the economic, political and social achievements of women past, present and future. It has been observed since the early 1900s, celebrating and empowering women the world over. Annually on 8 March, thousands of events are held throughout the world to inspire women and celebrate achievements. A global community of rich and diverse local activity connects women from all around the planet ranging from political rallies, business conferences, government activities, networking events and live performances through to local markets, informal get-togethers, fashion parades and more. For more information or to find an event near you visit www.internationalwomensday.com or follow #womensday on Twitter.

International Women’s Day theme
"Connecting Girls, Inspiring Futures" is the 2012 theme of the internationalwomensday.com website and this has been widely used by hundreds of organisations including schools, universities, governments, women’s groups and the private sector. Each year the United Nations declares an overall International Women’s Day theme. Their 2012 theme is “Empower Rural Women – End Hunger and Poverty”. Many organisations develop their own themes that are more relevant to their local contexts. For example, the European Parliament’s 2012 theme is "Equal pay for work of equal value".

International Women’s Day 2012 logos
International Women’s Day logos are available for download for use without written permission in various formats and file types at http://www.internationalwomensday.com/linkto.asp

A selection of key 2012 International Women’s Day activity around the world

- Women for Women International - Join me on the Bridge campaign is the largest women's rights campaign in the world today and sees thousands of women around the world rally across their local bridges calling for peace. June Sarpong, TV Presenter, Bianca Jagger, human rights activist, Cherie Blair QC and human rights activist, Natasha Walters journalist and activist, One Show Presenter Alex Jones, Comedienne & feminist Kate Smurthwaite, Helen Pankhurst, granddaughter of suffragette Sylvia Pankhurst and CARE Ambassador , BBC Presenter Miriam O-Reilly, Actress Wunmi Mosaku, Singer Pattie Boulaye and all girl choir Gaggle join London march from Millennium Bridge to support the campaign – www.joinmeonthebridge.org

- UN WOMEN - Responsible for the 56th session of the Commission on the Status of Women that convenes from 27 February to 9 March 2012 at United Nations headquarters in New York. It focuses on the theme of empowerment of rural women and their role in poverty and hunger eradication, sustainable development and current challenges. They also coordinate largescale breakfasts around the world that attract thousands of women - www.unwomen.org

- Million Women Rise - Sees large groups of women descend on a central location for rallies calling to stop the violence for women and girls – see www.millionwomenrise.com

About the internationalwomensday.com website
The www.internationalwomensday.com website is a global hub of International Women’s Day events, news and resources. Launched in 2001 with the aim of increasing activity worldwide because at that stage few International Women’s Day events or coordinated activity existed, the website has become a high traffic central platform for driving and pointing to all things related to International Women’s Day. The website is a non-profit venture provided as a philanthropic service from Aurora Ventures, founded by award winning women’s campaigner Glenda Stone, to promote the IWD work of all women-related charities and to raise money for the World Association of Girl Guides and Girl Scouts (WAGGGS). The website is funded through advertising of which 50 % goes to charity.

International Women’s Day social media sites

Sponsors, Charity of Choice and Official PR Partner
The internationalwomensday.com website is supported by Allianz, African Development Bank, Scotiabank and E.ON. The fundraising charity of choice is the World Association of Girl Guides and Girl Scouts (WAGGGS). The official PR Partner for internationalwomensday.com is Butterfly PR (London, UK) founded by award winning business woman Lydia Frempong.
See www.butterfly-pr.co.uk

For more information please contact:
Enquiries: Lydia Frempong
Resources: www.internationalwomensday.com/resources.asp
Phone: +44 (0) 7429 273 158
Twitter: www.twitter.com/womensday - follow #womensday
Email: Lydia@butterfly-pr.co.uk
Spokespeople: Butterfly PR can assist with quotes, media interviews and spokespeople such as soul singer, actor Miquel Brown, internationalwomensday.com founder Glenda Stone, various business women and equality campaigners.

Submitted by:lydia frempong
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